Hearing Is Believing

JPRO’s JBL Synthesis-Certified Cinema Redefines Immersive Audio Demonstrations in New Zealand

JPRO, a premier distributor and solutions provider of professional audio, video, and automation solutions in New Zealand, envisioned an immersive demonstration space that would allow customers to experience the power and precision of JBL Synthesis firsthand. More than just a showroom, this JBL Synthesis-certified cinema is designed to showcase the absolute best in high-performance home cinema, providing visitors with an experience that rivals some of the world’s finest cinemas.

Challenge: Designing an exceptional cinema experience within a compact space presented a unique set of challenges. The room’s limited size required the correct acoustic treatment and strategic speaker placement to maintain an expansive soundstage while mitigating room nodes that could interfere with bass response and if left untreated, would result in an uneven listening experience across the seated audience. Additionally, JPRO needed to integrate a seamless control system that would allow effortless management of the audio, video, and lighting systems to create a truly immersive experience.

Solution: To achieve its goals, JPRO carefully selected and installed a JBL Synthesis system featuring:

• LCR Speakers: JBL Synthesis SCL-7 (x5) with a precise 15-degree horn angle, ensuring optimal sound dispersion even in a constrained environment. Seating was optimized for the selected Atmos sound field and bass integration.

• Surround Speakers: JBL Synthesis SCL-7 (x5) and SCL-8 (x2), delivering a truly enveloping surround experience.

• Subwoofers: JBL Synthesis SSW-3 (front) and SSW-4 (rear), strategically positioned for the sound field and to produce smooth, high-impact bass.

• AV Processor: JBL Synthesis SDR-38 AV receiver, delivering pristine audio clarity and powerful, distortion-free sound.

Detailed acoustic measurements of the room were taken, and an IAT (Integrated Acoustic Solution) was then devised to attenuate room nodes, reduce outside noise and diffuse spatial reflections – essentially giving the listeners a sense of being in larger space.

 To ensure the best possible performance, once the acoustic solution was implemented, the system was precisely calibrated using Dirac Live measurements and Smaart software, enabling precise time alignment and frequency response verification. The end result is a cinematic experience that is both sonically and emotionally captivating.

Results: The response to the demo room has been overwhelmingly positive, with visitors often experiencing strong emotional reactions to the lifelike, immersive sound. Mark Homan, JPRO’s Technical Sales Manager, noted that some clients have even mistaken the system’s bass impact for tactile transducers installed in the seating. The seamless integration of AV and lighting via the AMX Muse control system ensures effortless operation, allowing users to experience the full cinematic effect at the touch of a button.

Key Benefits:

• JBL Synthesis- Certified Showroom: Establishes a gold standard for JBL Synthesis performance in New Zealand.

• Immersive Sound Experience: Delivers precise, dynamic, and deeply immersive audio.

• Optimized Space Utilization: Recessed speakers maximize floor space while maintaining peak performance.

• Seamless System Control: AMX Muse integration allows for intuitive, touch-screen-based control of the entire system.

With its JBL Synthesis-Certified cinema, JPRO has set a new benchmark for high-performance home cinema demonstrations in New Zealand. Customers now have the opportunity to experience JBL Synthesis at its absolute best, in a space where every detail has been optimized for superior audio performance. This showroom further cements JPRO’s reputation as a leader in luxury audio solutions, helping clients understand the transformative power of high-end home cinema.

 “We designed this showroom to showcase the true capabilities of JBL Synthesis in a real-world environment, and the response has been overwhelmingly positive,” said THX Advanced Integrator Andy Jurgens of Beyond Audio NZ. “Clients leave with a completely new understanding of what’s possible in a home cinema setup.”

For more information, visit: www.jpro.co.nz